Publications
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Developing A Marketing Plan 34 pages
- Defines marketing
- Explains the value of a good marketing plan
- Lists nine important marketing elements and how to use them
- Includes eight principles for marketing success
Pricing Your Work 37 pages
- Determines a price high enough to cover costs, attract customers and make a profit
- Establishes pricing methods for retail, wholesale, consignment and commission markets
- Outlines eleven pricing strategies
- Lists twelve tips to remember when pricing work
Understanding Retail and Wholesale Shows 34 pages
- Explains the differences between the two types of shows
- Describes booth design for each type of show
- Details the expenses involved in each type of show
- Suggests questions to ask the show organizers and exhibitors
- Includes comments from show participants
- Provides points to consider when choosing a show
Designing a Booth 33 pages
- Describes characteristics of an effective booth
- Explains various styles
- Includes tips from a professional exhibits designer
- Cites proven techniques from successful artists
- Lists ways to appeal to the visual, auditory, olfactory and tactile senses
- Shows how to create a dynamic and inviting selling environment
Generating Publicity 33 pages
- Explains the difference between advertising and publicity
- Demonstrates the value of publicity to a successful business
- Describes major publicity tools
- Provides techniques for writing press releases that editors will accept
- Lists information that editors consider newsworthy
- Gives step-by-step development of a publicity campaign
~Currently Sold Out~
Business of Glass 392 pages
The Glass Press, Newtown, PA (Published 1994)
Provides everything you need to know to start, set-up, organize, finance, promote, advertise, run and improve your glass art business.